Power of Yoik

1hr documentary

31 October 2018


Can Sami yoik artist Ingá-Máret Gaup Juuso use the power of yoik to protect her reindeer herding heritage in Finnish Lapland from the threats of Norwegian pleasure snowmobilers and tourist developments?


Writer/Director/Camera/Producer
Beatrix A. Wood

Finnish Director/Producer
Paul Simma

Executive Producer
Margaret Mary Murray

Editor
Stephen Mulholland

Presenter
James MacLetchie

Lead Character
Ingá-Máret Gaup Juuso

Festivals

- Krakow Film Festival

- 61st Nordisk Film Days Lubeck - Documentary Film prize

- Anchorage International Film Festival

- Museum of New Art Film Festival


In telling the story about the indigenous people of Finland, The Power of Yoik draws parallels with the precious environment and oral culture of the Outer Hebrides.
— Am Paipear
TrixPix-Cumhachd a' Yoik-Inga Maret with lasso-Photo by Jyrki Kallio-Koski.jpg