Power of Yoik

31/10/2018

1hr documentary

Can Sami yoik artist Ingá-Máret Gaup Juuso use the power of yoik to protect her reindeer herding heritage in Finnish Lapland from the threats of Norwegian pleasure snowmobilers and tourist developments?

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Director/Producer
Paul Simma

Executive Producer
Margaret Mary Murray

Editor
Stephen Mulholland

Presenter
James MacLetchie

Lead Character
Ingá-Máret Gaup Juuso

Festivals
- Krakow Film Festival
- 61st Nordisk Film Days Lubeck
- Documentary Film prize
- Anchorage International Film Festival
- Museum of New Art Film Festival

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“In telling the story about the indigenous people of Finland, The Power of Yoik draws parallels with the precious environment and oral culture of the Outer Hebrides.”
Am Paipear